Dan Robertson
Passion Meets Precision
Leveraging a Broad UX Skillset

Precision and Focus from Esports
For about 10 years, I traveled to fighting game tournaments all across the Southeast U.S., where intense competition and high-stress environments fostered a laser-focused, improvement-oriented mindset. This now underpins my professional approach and drives my dedication to continual growth and excellence.

Hands-On UX Research
My introduction to UX began with an undergrad at UAH focused on on psychology and experimental design. More recently I moved into a role at a fast-paced startup where I designed and lead user research initiatives, coordinating with cross-functional teams of recruiters, analysts, and logistics staff, ensuring our collective efforts aligned with client goals. The result? Concise reports that transformed complex data into actionable insights, ultimately empowering our clients to make informed decisions about their software.

Comprehensive Design Experience
To deepen my impact in the UX space, I completed a full-time UX/UI design program with General Assembly, immersing myself in over 480 hours of study, practice, and professional training. I worked through every stage of the UX/UI design process, using Agile methods and iterative development to deliver effective, user-centered designs.

"I believe people don’t just buy products; they invest in experiences that resonate with them."

UX Design Skillset
Personas
User Flows
Journey Mapping
Information Architecture
Wireframing
Prototyping
Data Visualization
Tools
Figma / Figjam
SPSS
GIMP / Photoshop
Google Forms
SurveyMonkey
UserZoom
UX Research Skillset
User Interviews
Focus Group Moderation
Affinity Mapping
Card Sorting
Mixed-Methods Research Design
Survey Design
Discussion Guide Design
Please note: Due to the nature of my work and client agreements, much of my prior research is protected under non-disclosure agreements (NDAs). While I’m unable to share specific details, I am happy to discuss my general research approach, methodologies, and how I translate insights into actionable solutions.